Hawai`i Business Research Library News Blog

New Hawai`i Traffic Count Data Received

isotov@hawaii.rr.com (About Us) — Wed, 03 Dec 2008 02:20:00 +0000

The Library has recently received the latest traffic count data from the Hawaii State Dept. of Transportation. Hourly traffic count information is now availabe up to Sept 2008 by traffic station. Traffic counts provide information to small business owners and managers who are interested in knowing how many people are driving by a small business storefront each day and at what time of day. For more information on traffic counts for your area, please email to library@hawaii-sbdc.org.

Hawai`i Business Top 250 List 2008

isotov@hawaii.rr.com (About Us) — Tue, 19 Aug 2008 23:20:00 +0000

Hawai`i Business magazine compiles this list of the top 250 businesses in Hawai`i every year. Criteria used includes: 1) sales of greaer than $23 million per year; 2) completed company data information sheet; and 3) a signed survey by the company's chief executive officer. Click here to view the list.

KINDLE: Carry Your Library in 10.3 Ounces

isotov@hawaii.rr.com (About Us) — Wed, 06 Aug 2008 19:19:00 +0000

The Kindle with its ergonomic design and high-resolution screen has page-turning buttons on either side and can download a book in about a minute, including most bestsellers, for only $9.99. Click here to read more about this revolutionary reading device: Kindle: Amazon's New Wireless Reading Device

Comings & Goings

isotov@hawaii.rr.com (About Us) — Fri, 11 Jul 2008 23:01:00 +0000

Sonia Avasthi has recently joined the Library as an Administrative Research Associate responsible for library and research support; esp. on the Maui County Data Book. In addition, she will provide administrative and fiscal support to the Library as a whole. Avasthi, as she is familiarly known, is a graduate of Emory University with a BA in Environmental Research, and plans to pursue studies in the the field of Library and Information Science. She can be reached at hbrl.admin@hawaii-sbdc.org, or by phone at 808-875-2400, neighbor islands 808-509-3100.

Article: The Changing Face of the U.S. Consumer: What We Can Learn from Census Data, and Why It Matters for Brands

isotov@hawaii.rr.com (About Us) — Wed, 09 Jul 2008 18:59:00 +0000

by Peter Francese, Advertising Age, published July 7, 2008.

FROM THE INTRO: "The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. It's not news that the nation is aging, but the fact that the average U.S. head of household is just six months shy of 50 is a startling statistic. Also factor in that regional demographics are diverging more than ever before. The young, multicultural West bears little resemblance to the old, largely white Northeast, where many communities are nearly childless. And that's to say nothing of the rapid and economically vital influx of immigrants. To examine what these demographic shifts mean for brand marketing, let's take a look at some of the most prominent trends." Click here to read the full-text.

2007 Maui County Data Book Released

isotov@hawaii.rr.com (About Us) — Tue, 13 May 2008 22:33:00 +0000

The Hawai`i Business Research Library, a specialty center with the Hawai`i Small Business Development Center Network, and in collaboration with the County of Maui Office of Economic Development, is pleased to announce the release of the new, updated edition of the Maui County Data Book, with data thru the end of December 2007 for the tri-island County of Maui.

Updated, published and maintained annually by the Hawai`i Business Research Library (HBRL), the data book is the definitive statistical reference for Maui County. Included is data and statistics on population, education, construction and housing, finance and labor, visitor industry, domestic trade, maps and more. Users typically include small business owners and managers, business assistance organizations, trade associations, government officials and their staff, grant writers, educators, planners, and more.

The 2007 Maui County Data Book is available in print for $20 and may be purchased at the Hawaii Business Research Library in Kihei at 590 Lipoa Parkway #136; at the Maui County Business Resource Center at the Maui Mall; or Borders Books’ Kahului location. Users may also view the entire contents of the book on the Library website at http://www.hbrl-sbdc.org/.

In addition to publishing the data book, the Hawai`i Business Research Library provides free and low cost digital information programs and expert research assistance to individuals, business and the greater small business community.

Popular services include customized business research packages, quick answers and referrals, sample business plans, demographic and statistical data, market research reports, and industry trade articles. The Library also publishes the popular Hawai`i SmallBiz E-News; a monthly electronic newsletter highlighting current events, both Hawai`i and national, that affect or are of interest to small business and their community of advocates. A calendar of small business training events and conferences can also be found in the newsletter. Recently, the Library published its first issue of a new quarterly publication of economic indicators for Maui County.

Questions, information or subscription requests can be email to library@hawaii-sbdc.org, or contact the Hawai`i Business Research Library at (808) 875-2400.

Hawai`i SBA District Office Announces Hawaii Award Winners 2008, Statewide and County Winners

isotov@hawaii.rr.com (About Us) — Tue, 01 Apr 2008 01:03:00 +0000

A list of all the Hawaii winners, statewide and county winners, can be found on the Hawaii Women's Business Center website. Click here to read more.

Maui's Own "Top Chef" Bev Gannon Earns Top SBA State Honor

isotov@hawaii.rr.com (About Us) — Tue, 01 Apr 2008 00:56:00 +0000

Bev Gannon of Haliimaile General Store earns top SBA state honor to be named "Small Business of the Year". Click here to read more about this exceptional small business owner and how she did it.

Client Wins U.S. Chamber Blue Ribbon Small Business Award

isotov@hawaii.rr.com (About Us) — Tue, 04 Mar 2008 00:18:00 +0000

The FINANCIAL -- WASHINGTON, DC.
February 28, 2008

Environmental Waste Management Systems, Inc. in Honolulu, Hawaii has been honored with a U.S. Chamber of Commerce Blue Ribbon Small Business Award. The award was given in recognition of the company's dedication to excellence in several categories.
ADVERTISEMENT

"Winners of the Blue Ribbon Small Business Award represent the country's finest small business success stories," said Tom Donohue, Chamber president and CEO. "Small businesses are the backbone of America's economy, representing more than 99% of all employers, creating three-fourths of all new jobs, and accounting for more than one-half of the nation's gross domestic product." The Blue Ribbon Small Business Award, sponsored by Sam's Club, was designed to honor businesses that excel in a variety of selection criteria, including financial performance and business history, staff training and motivation, community involvement, customer service, and business planning.

Winners of the award from around the country will be honored at America's Small Business Summit 2008 April 16 - 18, in Washington, D.C. The award is part of the Chamber's Small Business of the Year selection process. One Blue Ribbon Small Business will be selected from each of seven regions as a finalist for the U.S. Chamber Small Business of the Year Award. The finalists will be announced on March 7. "The Blue Ribbon Small Business award allows us to honor the tireless efforts of America's small businesses," said Donohue. "Environmental Waste Management Systems proves that a business can make a significant difference in its community." The U.S. Chamber is the world's largest business federation representing more than 3 million businesses and organizations of every size, sector, and region.

U.S. Chamber of Commerce Press Release

Small Business Caucus Want To Hear From You!

isotov@hawaii.rr.com (About Us) — Tue, 29 Jan 2008 01:26:00 +0000

Received by email 1/25/08 from Rep. Gene Ward's office:

SMALL BUSINESS
QUESTIONNAIRE
Please assist us by offering ideas for doing business in Hawaii easier for you, the Small Business owner and Small Business Association. The Small Business Caucus for the 2008 Legislature 2008 would like to identify areas you feel could be improved by introducing effective legislation.
Your Hawaii State Legislature Small Business Caucus needs your input for 2008!
AS A SMALL BUSINESS OWNER OR ASSOCIATION, PLEASE IDENTIFY YOUR TOP THREE CONCERNS OR AREAS IN WHICH THE SMALL BUSINESS CAUCUS CAN EFFECTIVELY ASSIST YOU.
1.____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

2.____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________

3.____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
Your Name _____________________Business Name________________________
Address_________________________ E-Mail Address______________________
Telephone_________________ Fax________________
Please return this completed form to:
Representative Gene Ward, Co-Chair
Small Business Caucus
Hawaii State Capitol, Rm. 318
415 S. Beretania Street
Honolulu, Hawaii 96813
Phone:808-586-6513, Fax: 808-586-6421
E-Mail: Repward@Capitol.hawaii.gov

"Using the Library" Training Feb 28

isotov@hawaii.rr.com (About Us) — Mon, 28 Jan 2008 22:29:00 +0000

"The Hawai'i Business Research Library: What's Available, How to Use it, and More " will be presented on Thursday, February 28, 11:30 -12:30 pm, at the Maui County Business Resource Center at the Maui Mall, across from IHOP.

Learn about the popular digital information programs, expert research assistance, and customized research services available. Entrepreneurs, small business owners and managers, government department heads and staff, non-profit directors and grant writers, teachers, and students will all benefit from knowing about the demographic, statistical, market research, databases, reports, and other information programs available.

The Library also researches and publishes the Maui County Data Book, which will be available for sale. Research samples will be distributed. Bring your research questions to focus the discussion to your needs. Presented by Sonia King, Director of the Hawai'i Business Research Library.

Seating is limited, reservations are requested and may be made by calling the Maui County Business Resource Center at 873-8247.

Census Bureau Series Features Holiday Demographics

isotov@hawaii.rr.com (About Us) — Wed, 31 Oct 2007 19:25:00 +0000

Facts for Features: Halloween 2007

Facts for Features: Thanksgiving Day 2007

NEW ACQUISITIONS June - Sept 2007

isotov@hawaii.rr.com (About Us) — Thu, 27 Sep 2007 20:20:00 +0000

The following books were donated by the Kamoa Views AOAO:

Carnes, and Slifer, The Atlas of Economic Indicators: A Visual Guide to Market Forces and the Federal Reserve. (1991)

Cook, Wade. B, Wall Street Money Machine: New and Incredible Strategies for Cash Flow and Wealth Enhancement. (1996)

Graham, Benjamin, The Intelligent Investor: A Book of Practical Counsel. (1973)

Kishel, Gregory and Patricia, Growing Your Own Business: Growth Strategies for Meeting New challenges and Maximizing Success. (1994)

McCafferty, Thomas, All About Options: The Easy Way to Get Started. (1993)

Morris, Hall, How to Stop Foreclosure: America's Leading Expert Tells You How to Save Your Home and Property. (1983)

Rohwer, Jim, Asia Rising: Why America Will Prosper As Asia's Economies Boom. (1995)

Schaeffer, Bernie, The Option Advi$sor: Wealth-Building Techniques Using Equity & Index Options. (1997) (two copies)

Weiss, Martin D. PhD, Crash Profits: Make Money When Stocks Sink and Soar. (2003)

Weiss, Martin D. PhD, The Ultimate Safe Money Guide: How Everyone 50 & Over Can Protect, Save and Grow Their Money. (2002)

Other Book Donations:

Department of Transportation, State of Hawaii. Hawaii DOT Traffic Station Maps 2006. (July 10, 2007) [CD-ROM]

Information Services Department, Hong Kong SAR Government, Hong Kong 2006. (2006). Donated by the San Francisco division of the Hong Kong Economic & Trade Office.

U.S. Census Bureau, U.S. Department of Commerce, ECON02Z Report Series 2002: Economic Census. (March 2007)

CLIENT IN THE NEWS: ERGO Baby Carrier and Karin Front

isotov@hawaii.rr.com (About Us) — Thu, 27 Sep 2007 20:17:00 +0000

Maui Mother Takes Baby Carrier Global

CLIENT IN THE NEWS: Shelby's Sweets Bakery

isotov@hawaii.rr.com (About Us) — Mon, 06 Aug 2007 20:40:00 +0000

Providing "up-to-date information that can help" and "vital information free of charge" that helped her get started and succeed, is what the HBRL did when they assisted Oahu SBDC Center Director Caroline Kim and Phyllis Moore-Shelby start Shelby's Sweets Bakery. Click here and find out more about this client and other free consulting and information sources for small business in Hawai`i.

Acquisitions - April May 2007

isotov@hawaii.rr.com (About Us) — Wed, 06 Jun 2007 19:12:00 +0000

Request a librarian retrieve copies of documents from our digital archives or receive further assistance by e-mail to library@hawaii-sbdc.org.

Agriculture Hawaii: The official publication of the Hawai`i Farm Bureau Federation. (April-June 2007) [Newsletter] Cover storey: "Welcome to the Web: Maui farmers reap more sales via the computer."

Air Force Research Laboratory Technology Milestones: A review of 2006. (Received March 2007) [Print] Also online.

American's Health Rankings: A Call to Action for People & Their Communities. (2006) United Health Foundaiton. Online.

The Creative Industry in Hawai`i. (April 2007) Hawaii State Department of Business, Economic Development and Tourism. Creative industries refer to a set of interlocking industry sectors that focus on creating and exploiting intellectual property products, such as the arts, films, games or fashion designs, or providing busines-to-business services such as advertising. Online.

Focus Maui Nui Executive Summary and Final Report (December 2003) [Print and Electronic] A project and publication of the Maui Economic Development Board, Inc. Online.

Encyclopedia of Associations, Vol. 1: National Organizations of the U.S. by Thomson Gale Publishers. (2004) [Book] Gift from Maui Community College Library. A guide to more than 22,000 national organizations, including trade, business, and commercial; environmental and agricultural; legal, governmental, public administration, and military; and many more.

Encylopedia of Associations: International Organizations, by Thomson Gale Publisers. (2005) [Book] Gift from Maui Community College Library. A guide to more than 29,000 International nonprofit membership orgaqnizations including multinational and binational groups, and national organizations based outside the United States, convered with all subjects or areas of activity. Great for finding international business contacts and industry networking.

Get the Most from Your SBIR Technology: How to Work with Government and Commercial Markets, from the Federal Laboratory Consortium for Technology Transfer. (Issued September, 1999). The Federal Laboratory Consortium is the nationawide network of Federal laboratories that provides the forum to develop strategies and opportunities fo rmoving government technologies to the marketplace.

Hawai`i Tourism Authority Style & Resource Guide. (2007) [Electronic] Includes Hawaiian language style sheet and a list of web links to other databases, journals, and publications both in English and Hawaiian languages. Click here.

National Trade and Professional Associations of the United States, by Columbia Books, Inc. (2006) [Book] Gift from Maui Community College Library. This book lists over 7,400 trade associations, professional societies, labor unions, and similar national groups. Great source for industry statistical and networking contacts.

Pacific Business News' Book of Lists 2007. [Book] A valued tool in reseach business and, especially in finding business leads. Over 150 pages of tables containing Hawaii businesses.

Pandemic Flu and the Potential for U.S. Economic Recession: A state-by-state analysis. (March 2007) [Electronic] Featuring key progress in U.S. pandemic preparedness and key concerns for U.S. pandemic preparedness. Click here.

Pay Rates in Hawaii, 2006, by the Hawaii Employers Council. (Issued October 2006). [Electronic] Results from the 60th annual survey by the Hawaii Employers Council. Pay rates for positions from general office clerical, human resources, housekeeping, retail, facilities, maintenance, construction, and more. Private and public sector sections.

Procurement Opportunities Guide: An Entrepreneur's Guide to Selling to Government and Corporations. (April 2006) by Braddock Communications.

Revenue Trends. (February, March and April 2007) [Newsletter Print and Electronic] Hawai`i State Department of Taaxation monthly statistical publication. Online.

The Small Business Advocate, from the U.S. Small Business Administration's Office of Advocacy. (April and May 2007) [Print and Electronic Newsletter] Click here.

The Small Business Financial Resource Guide, (April 2006) by Braddock Communications. Includes a special section on how to succeed in changing times.

Statistical Abstract of the United States: 2007, A National Data Book, by the U.S. Census Bureau. On the web at http://www.census.gov/statab/www/. [Book]. This book is the standard summary of statistics on the social, political, and economic organization of the United States. It is designed to serve as a convenient volume for statistical reference and as a guide to other statistical publicaitons and sources.

6 New Shopping Centers Proposed for Maui

isotov@hawaii.rr.com (About Us) — Mon, 04 Jun 2007 19:22:00 +0000

Here at the Library we are always being asked for projections statistics, especially on housing growth, new development plans, and renovations and remodeling stats, ... well, here's an article addressing the retail boom building up in Hawaii and specifically, on Maui from the Sunday, June 3, 2007 Honolulu Advertiser.

Maui County Data Book 2006 Now Available

isotov@hawaii.rr.com (About Us) — Fri, 01 Jun 2007 22:41:00 +0000

The Maui County Data Book 2006 is now available in both print and digital format. The book is an annual collaboration between the Maui County Office of Economic Development and the Hawai`i Business Research Library.

Collected from a wide range of print and electronic resources, the book is designed to help businesses and individuals with informed decision making. Compiled and maintained by the Hawaii Business Research Library (HBRL), the databook is the definitive statistical reference for Maui County providing over 240 pages of data and statistics on population, education, construction and housing, finance and labor, visitor industry, domestic trade, maps and more.

The 2006 Maui County Data Book is available for $20 and may be purchased at the Hawai`i Business Research Library in Kihei at 590 Lipoa Parkway #136; or at the Maui County Business Resource Center at the Maui Mall.

For additional information, contact the Hawai`i Business Research Library at (808) 875-2400 or email library@hawaii-sbdc.org.

Now Hiring: Research & Cataloging Librarian

isotov@hawaii.rr.com (About Us) — Wed, 23 May 2007 23:11:00 +0000

Job Summary
Regular, Full-Time, RCUH Non-Civil Service position with the Hawaii Small Business Development Center Network (SBDC), Hawaii Business Research Library in Kihei, Hawaii. Continuation of employment is dependent upon program/operational needs, satisfactory work performance, and availability of funds. Minimum Monthly Salary: Commensurate with qualifications. Duties: Serves the small business community by assisting clients of the Hawaii Business Research Library with their business information research needs and by cataloguing, organizing and maintaining library materials. Logs research and usage statistics into Hawaii SBDC Network and library in-house database systems for required reports to grantors and administrators. Assists Library Director with report generation, custom research, cataloging, and/or current awareness, as needed. Minimum Qualifications: Education: Masters Degree from an accredited college or university in Library and Information Science (Bachelors Degree from an accredited four (4) year college or university and three (3) years of experience will substitute for a Masters Degree). Experience: One to three (1-3) years of experience in a public, special, academic or corporate library setting and in providing reference services and the use of reference materials, both print and electronic. Abil/Know/Skills: Knowledge of research methodologies. Working knowledge of print and computerized information across a broad range of business, industry, marketing and scientific sources and other primary and secondary information sources. Knowledge of existing business and government structure, including socio-economic information and demography. Demonstrated ability to plan and carry out research projects from inception and the reference interview to completion and follow up with the client. Ability to analyze and apply information on client needs and interest to the selection of appropriate materials. Advanced Internet search skills and ability to navigate a wide variety of commercial on-line bibliographic databases at a proficient level. Skilled at using software programs for database management, word processing, spreadsheet, and presentations. Proficiency in basic cataloging skills. Desirable Qualifications: One to three (1-3) years of experience working in a business, economic, or related corporate, special, or academic library. Experience in providing customized business research and reference services. Experience with Library of Congress and government document cataloging classification schemes. Knowledge of business conditions in Hawaii. Knowledge of federal and state regulations governing small businesses in Hawaii. Experience with web-based research guides. Evidence of initiative, creativity, and resourcefulness. Inquiries: Sonia Isotov 875-2400 (Maui). Application Requirements: The preferred method of applying for a job is through our on-line application process. Please go to www.rcuh.com, click on Employment and navigate to Job Announcements/Apply for a Job. However, if you do not have access to the Internet, you may apply by submitting resume; cover letter including Recruitment ID#, referral source, narrative of your qualifications for position and salary history; names, phone numbers and addresses of three supervisory references and copy of degree(s)/transcripts/certificate(s) to qualify for position by fax (808) 956-5022 or mail to Director of Human Resources, Research Corporation of the University of Hawaii, 2530 Dole Street, Sakamaki Hall D-100, Honolulu, HI 96822 before the closing date. EEO/AA Employer.

Please apply before:
06/15/2007

Hawai`i SBDC Network Hires New Library Director

isotov@hawaii.rr.com (About Us) — Thu, 17 May 2007 21:37:00 +0000

Sonia Isotov King has been named library director for the Hawai`i Business Research Library. King has been serving as the acting library director since February after the previous director Ruth Corn retired. A Library staff member since 1992, King worked most recently as the Library's research and cataloging librarian. King holds a master's degree in library and information science from the University of Hawai`i.

10 Reasons to Love Hawai`i Small Business

isotov@hawaii.rr.com (About Us) — Mon, 05 Mar 2007 22:00:00 +0000

For Release: February 12, 2007 Contact: John McDowell
SBA Number: 07-05 ADVO (202) 205-6941
john.mcdowell@sba.gov

Ten Reasons To Love Hawaii Small Business
The Heart Of The State’s Economy

WASHINGTON, D.C. – Small businesses are the heart of Hawaii’s economy, and the Office of Advocacy of the U.S. Small Business Administration is sending them this Valentine with the reasons to love them.

Ten Reasons To Love Hawaii Small Business

10. Small businesses make up 96.8 percent of all Hawaii employers.

9. Small businesses create more than 50 percent of the American nonfarm private gross domestic product (GDP).

8. Small patenting firms produce 13 to 14 times more patents per employee than large patenting firms.

7. The 113,800 small businesses in Hawaii are located in every community and neighborhood.

6. Small businesses employ 57.4 percent of Hawaii’s non-farm private sector workers.

5. Home-based businesses account for 53 percent of all small businesses.

4. Small businesses are 97 percent of America’s exporters and produce 26 percent of all export value.

3. Hawaii saw an estimated 3,763 new small firms with employees start-up in the last year measured.

2. There are approximately 58,100 minority-owned businesses and 29,897 women-owned businesses in Hawaii, and almost all of them are small businesses.

1. The latest figures show that small business creates 65 percent or more of America’s net new jobs.

The Office of Advocacy, the “small business watchdog” of the government, examines the role and status of small business in the economy and independently represents the views of small business to federal agencies, Congress, and the President. It is the source for small business statistics presented in user-friendly formats and it funds research into small business issues.

For more information, visit the Office of Advocacy website at http://www.sba.gov/advo/research/2004.html.

###

The Office of Advocacy of the U.S. Small Business Administration (SBA) is an independent voice for small business within the federal government. The presidentially appointed Chief Counsel for Advocacy advances the views, concerns, and interests of small business before Congress, the White House, federal agencies, federal courts, and state policy makers. For more information, visit www.sba.gov/advo, or call (202) 205-6533.

SBDC Center Director & HBRL In The News

isotov@hawaii.rr.com (About Us) — Fri, 23 Feb 2007 23:44:00 +0000

An article in the Honolulu Advertiser today recognized the work of O`ahu Center Director, Caroline Kim, with a local swimming pool service company in obtaining a small business loan. The article also mentions the use of the HBRL by Kim to obtain resources and information that have helped the client run his business. Click here to read the full-text.

Library Director Ruth Corn Retires

isotov@hawaii.rr.com (About Us) — Wed, 14 Feb 2007 20:45:00 +0000

On February 2, 2007, Ruth Corn retired as library director of the Hawai`i Business Research Library. Ruth founded the library in 1992 when it was first created by the Maui Economic Development Board, and later oversaw its eventual transition to a specialty center under the Hawaii Small Business Development Center Network's statewide small business assistance program. In 2004 she was recognized for her achievements when she received the SBA's Research Advocate Award for the State of Hawai`i. The new Acting Director is Sonia Isotov King.

Libraries are Key to Building Local Economic Base Says New Study

isotov@hawaii.rr.com (About Us) — Fri, 02 Feb 2007 21:44:00 +0000

January 11, 2007 (Evanston, ILL) – Public libraries build a community’s capacity for economic activity and resiliency, says a new study from the Urban Institute. Making Cities Stronger: Public Library Contributions to Local Economic Development adds to the body of research pointing to a shift in the role of public libraries -- from a passive, recreational reading and research institution to an active economic development agent, addressing such pressing urban issues as literacy, workforce training, small business vitality and community quality of life. The study was commissioned by the Urban Libraries Council (ULC) and funded by the Bill & Melinda Gates Foundation and Geraldine R. Dodge Foundation. Click here.

Census Bureau Special Edition Facts for Features: Super Bowl XLI

isotov@hawaii.rr.com (About Us) — Wed, 31 Jan 2007 00:38:00 +0000

Super Bowl XLI will be played Feb. 4 at Dolphin Stadium in Miami. It marks the 40th anniversary of the first AFL-NFL championship game, in which the Green Bay Packers defeated the Kansas City Chiefs in Los Angeles. To commemorate this occasion, the Census Bureau has compiled a collection of facts examining how life in the United States has changed since Super Bowl I. This fact sheet also examines the demographics of the host city, as well as the cities represented by the contenders, in this year’s edition of our nation’s most celebrated sporting event. Unless otherwise indicated, the data come from the 2005 American Community Survey. Click here.