by Peter Francese, Advertising Age, published July 7, 2008.
FROM THE INTRO: "The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. It's not news that the nation is aging, but the fact that the average U.S. head of household is just six months shy of 50 is a startling statistic. Also factor in that regional demographics are diverging more than ever before. The young, multicultural West bears little resemblance to the old, largely white Northeast, where many communities are nearly childless. And that's to say nothing of the rapid and economically vital influx of immigrants. To examine what these demographic shifts mean for brand marketing, let's take a look at some of the most prominent trends." Click here to read the full-text.
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